Top 9 Web Design Trends of 2017

Web Design Trends of 2017

Our world is evolving more rapidly than ever before, new technologies continue to emerge and web design trends follow quickly one after another. Sometimes hardly does one work on a redesign of a website end before another begins, just because the design project became outdated.

Trends are cruel and changeable, still we worship them and always edgily wait for the novelties to come up.

Following current web design and development trends, we are able to avoid common disasters that many web masters experience nowadays. Now that half of 2017 is behind us, we should turn our attention to the most trending aspects of the field to face the challenges of 2018 head on.


Unique illustrations and icons

Custom illustrations that are tailored just to special aspects of the company and its environment become more and more popular. It’s a great way to personalize the brand and enhance its awareness.

Unique illustrations are memorable and definitely make sites stand out among various similar designs. Plus, they are just cute, websites that already represent this trend look fun and get you the sense that their creators are modern and witty guys.

Short videos and GIFs

This trend is one of the most actively used ones among web designers. Which is not surprising, as researches show that videos or cinemagraphs on home pages attract much more visitors than regular image.

Videos with sound are also quite popular element for home page, with an option to turn off sound, of course. Rotating videos and GIFs engage users and increase conversion rates, that’s why this trend is so rapidly accepted by web masters.


Gradient is one of the main comebacks among website designing trends of this year. Still, the technique of implementation has changed. Compared to the style that brands used to apply not long ago, modern gradients look more sharp, juicy and colorful.

In general bright colors massively replace gray, white and other neutral colors used as an integral piece of a well-loved pale minimalistic design. Good example of this trend implementation is Instagram refreshed logo.


Duotone is also a new trend, its big advantage is the way just two colors emphasize the importance of a page text content over visual elements. Sometimes such two-color images are also being combined with gradients. A growing popularity of bright colors usage and duotone predict huge refreshments on the web worldwide.

Unusual typography

Web fonts we used to see on sites are no longer in focus. 2017 is a year of big, bold texts on the pure, minimalistic background. Designers start playing with typography, which leads to an uprise of creative fonts and nonstandard alignment of texts on the page.

Authentic images

Probably more than a half pictures used as visual content for websites are taken from photo stocks. Modern users are exacting and fastidious, and they are tired of the same faces on different sites.

Use of authentic organic images is a crucial website design trend, besides it is relatively new unlike the comebacks like gradient, which makes it an uncharted territory for attracting new audience. High-quality original photos increase trust and shape positive attitude to the brand, making it more humanish.

Modular design

Such a grid based design has grown in popularity with many web master. The reason for this is the flexibility and reusability of its layout. Due to a special card architecture, such designs look clean and modern, besides they are super friendly when it comes to responsiveness, which is crucial in the era of extensive mobile usage.

Unique layout

Apart from strict and clear modular design, there is an increasing number of websites featuring unique nonstandard layouts. These are unusual sites with a peculiar navigation and other unique design elements.

Such a layout is an issue of a dispute between developers, since it may cause difficulties when it comes to responsive version of a site. Still we take the exclusiveness and beauty of such sites over the technical issues they presuppose.

Material design

And the last web trend from our list, but probably the most significant one, is a material design. It is because the majority of the most recent web design trends, to varying degrees, have been affected by its principles.

Recommended vivid and rich color combinations provided in Google’s guidelines, for instance, affected the gradient trend that was mentioned above. But since many designers stick to the manner of execution rather than using this design principles, we can witness quite a few sites that look like clones, a similar situation took place at the peak of flat design popularity.

This confirms that working with material design requires relevant experience and deep expertise to be implemented properly.

You might have noticed that all modern website design trends we discussed require pixel-perfection of the image, since every flaw will be seen because of the overall minimalistic mood of designs.

One of the best ways to achieve this is PSD to HTML conversion, surely only if it made professionally and manually. Follow the link below if you are looking for assistance in this matter or just want to find out more about this process:

This year is marked by pursuance of the best user experience and engagement. We can already feel this touch of personalization visiting some sites and social media networks.

Web pages are being created in regards to individual users preferences, high-quality multimedia files, such as photos, videos and sound effects, are being used to enhance a site performance, and brands started to involve customers in their environment more actively.

Web design is evolving at extraordinary speeds and a positive trend is that it tunes to users needs. It’s getting more creative and interactive, at the same time increasingly adapting the latest technologies, which is encouraging for web masters and Internet users alike.


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